Fast food industry in India has been growing at 40% a year. Many factors have contributed to this fast food boom, decline of extended family living together, long distances to school/work, shorter lunch times, emergence of two-income families and rising disposable incomes have generated a demand for quick service meals with low preparation time. Typically fast food restaurants are popular with office-goers and students and are located in sports hangout, college campuses, supermarkets, malls and corporate parks with a casual atmosphere.
Fast food has been eaten traditionally in roadside eateries, dhabas and stalls which still occupy a major share of unorganized sector. Recently many multinational chains like KFC, McDonalds, Subway, Dominos have succeeded in India because of their product development, quality standards and effective localization strategies to Indian market. Indian fast food restaurant chains serving traditional Indian fast foods or snacks like Bhelpuri, Chaat, Dahi puri, Dahi vada, vada pav, Ragda pattice, Kachori, Kati roll, Panipuri, Pav Bhaji, Dhokla, Dosa, Samosa Vada can survive in this lucrative food business, if done right.
One such successful Indian quick service restaurant is Kaati Zone with its main operations located in Bangalore. Try once their delicious Malai Chicken Roll, Mutton Seekh Roll, Masala Fries, Omelette Pav, Vada Pav, Chicken Shammi Kebab, Chicken Nuggets, Veg Burger Roll, Veg Cheeseria, Chicken Cheeseria, chocolate mousse etc and you are sure to become one of their regular customers. For a limited time, you can save 15% if you spend Rs.200 or above. Discount coupons are available at Upto75.com. http://www.upto75.com/Kaati_Zone/m/5443/Sale_Offer.html
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